Scientist Gustavo Luengo describes the excitement a researcher feels when working with a microscope so powerful that he can see individual atoms and touch them with a probe under remote control. We can interact with the nano-world. "
Luengo works for the multinational company L’Oréal (LORLY). The headquarters of L'Oréal in Paris is betting heavily on nanotechnology and nanoparticle engineering that can act on skin and hair in a way that is impossible for molecules.
The entire cosmetic industry is making a firm commitment to nanotechnology. L’Oréal, a company that spends about $ 600 million of its $ 17 billion in annual revenue on research, is the industry leader in nano patents. But other rivals, such as Procter & Gamble, Estée Lauder (EL), Christian Dior, and Shiseido of Japan (SSDOY) also incorporate nanoparticles into their product.
Source: Business Week, Nano, Nano, On The Wall ...